HoneyTrap - Marketing

Target Audience: 15+
Online/Offline marketing: Facebook, Twitter, trailer on YouTube, website, vimeo.
Examples of synergy: posters, website, twitter page.
This is because they use the same font and design throughout their various use of online and offline marketing strategies.
Marketing tools: Fundraising, creating a fan base website, festivals and uploading aspects of their movie on social media websites.
Would it appeal to national audience?
I think it would because it will aware the audience of what kind of violence can be carried around the corners. Furthermore it will inform them more about the 'famous' gang culture.

HoneyTrap - Distribution

                HoneyTrap - Distribution

Distributed by Anchor Bay

Other film they have distributed is Top Girl

Type if released: National/Local as its an indie type film.

Honeytrap - production

PRODUCTION

•  Director - Rebbecca Jonson
• Producer- Amy Gardner and Sarah sulick
• budget- raised £8,560
• Why this story ? - Honeytrap is based on a true story and it relates the teenagers living in that particular area also  Rebbecca Jonson wanted to highlight young people can commit crimes she wanted to rise awareness.
• how was the producer found ? - Through Rebbecca links with Sarah sulick
• How was funds raised ? - They had an online campaign and funding form the UK film council to raise funds for their film.
• looking for the cast - Rebbecca used agency , theatres , street casting ( cheaper , realistic )

this is a list of the directors collaborations

• Technonlogy used - When filming Honeytrap the crew used  high def cameras and AM IV HT still camera's.
•  The film was mde in the uk in london , brixton .

Honeyrap - Exhibition

Exhibition 

• Where is it being released ? - BFI film festival other festivals
• when is it being released ? - 17 October - public will be able to watch in 2015
• what kinda of cinema is it being released in? - Independent  cinema
•  how many screen has it been shown on? - this is a restricted number
• how successful is the film ? - lots of will will see in at the BFI festival

 

Honeytrap - Marketing

MARKETING

• Examples of cross media convergency - there where no examples
•  Target audience - young people with an age between 15-25
• Marketing tools - Twitter , Facebook , Web page ,  You tube , vemo
• Social inclusion of the film - as everything is centred around young people this allows promoting ans marketing it to the audience be easier as they know what kinda of marketing technicswill appeal to young people.
•  Why would Honeytrap appeal to its audience? -  As it is based on a true story in that area where it looks at gang culture it is about our society this will get people intrigued .
• Examples of Synergy - Honeyrap has the same poster/ logo  shown at all festivals the film is played at.
•  BFI role in promoting the film - as the BFI has lots of viewers and it is the largest public film event  in more than 50 countries Honeytrap gets a lot of exploitation while the film is playing this is a huge benefit

Honeytrap- Distribution

Distribution

•  Distributor of the film - Anchor Bay 
• Other films they  have distributed - Top girl
• Type of release - National

HoneyTrap - Exhibition

HoneyTrap - Exhibition


The HoneyTrap is being released nationally and sold to independent film companies on the 17th Ocotber 2014 and it will also be shown to the BFI.


it will be available for the public to watch sometime in February 2015


It will be released in independent cinemas as its an indie type film and the film has been nominated for awards and it was awarded development funding as well.

It has been to sent to the BFI film festival so it can allow people to be aware of the film and also watch it when it's released in 2015.